In this handy guide, I’ll walk you through all the different picture file types so you don’t feel quite so overwhelmed. And I’ll even tell you what to use when so your shop loads quickly and smoothly.

Here’s a quick bird’s-eye view of the timeline for a standard product photoshoot.

When you’re paying a bunch of money to have your products professionally photographed, don’t mail just any old product. Here’s how to prep your products before popping them in the mail.

This isn’t an exhaustive list, by any means. But if you’ve ever wondered how much a shoot costs, I’ve covered the big things you’ll find in practically every photography estimate.

Here are the questions I ask potential clients before sending over a proposal.

Let’s just say, I have some thoughts—not just as a photographer but as a shopper, too.

Yes, even if a client reaches out to me with a creative brief and mood board in hand, I always go through this same planning process. Here’s why.

While there are other ways to do this, these are what I’ve found to give the best balance between page speed, accessibility and image quality.

Spoiler alert: If traffic is good but people aren’t actually buying your product, 90% of the time it’s an image problem. Let’s fix that.