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The most important deliverable in any product photography shoot is the pre production board. It lays the foundation for every shoot and ensures that the client and I are on the same page before I ever take a photo. Here’s a sneak peak at what goes into mine. Whenever I speak with new or prospective […]
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If you’re starting an ecommerce business and you’re in the product design phase, listen up: it’s not too early to think about how your product is going to look in photos. While you might think the brand design, packaging or even what’s inside the bottle is primo, I would actually say it’s the label. That’s […]
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There’s nothing worse than a brand that’s all over the place. I know… we all have to start somewhere and I love brands that have bootstrapped their way to success. But there comes a point in every brand’s journey where not having a strategic plan — brand guidelines — becomes noticeable. It’s usually around the […]
