to make your brand stand out online

Ecommerce Tips

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While this guide mainly focuses on picture file types for ecommerce, image file types are universal, so you can use this information for just about anything. First we’ll talk about all the different image file types you might run into in the e-commerce field (like on Shopify). Then we’ll go over the other types of […]

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Yup, today we’re talking about the bane of every professional photographer’s existence: AI image generators. I took one of those AI product photography app for a test drive recently because I’m a masochist incredibly curious and I wanted to know what all the fuss was about. I also wanted to see how good they really […]

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Unlike a lot of things in life, bigger is not always better—especially when it comes to the images on your website. The quickest way to slow down your website’s load speed and tank your ranking in search is to upload full-size photos. But you don’t need to sacrifice image quality at the expense of user […]

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There’s nothing worse than a brand that’s all over the place. I know… we all have to start somewhere and I love brands that have bootstrapped their way to success. But there comes a point in every brand’s journey where not having a strategic plan — brand guidelines — becomes noticeable. It’s usually around the […]

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